Analyst & Research Reports

Dyn's Internet Performance Portfolio Offers Improved Visibility, Traffic Management, and User Experience

Issue link: https://dyn.uberflip.com/i/633822

Contents of this Issue

Navigation

Page 0 of 6

November 2015, IDC #US40584215 VENDOR PROFILE Dyn's Internet Performance Portfolio Offers Improved Visibility, Traffic Management, and User Experience Robert P. Mahowald Benjamin McGrath IDC OPINION Optimizing user experience (UX) is a critical goal for Internet-dependent enterprises. For many businesses, ecommerce, mobile device interactions, content delivery, and Web site performance are directly related to revenue, profit, growth, and competitive goals. Real-time actionable insight is essential to these businesses to make infrastructure- and network-related decisions that yield positive digital customer experiences. Application performance is one component of optimization, but any organization doing business via the Internet, through market-facing Web sites or Web-based applications, has to also optimize its Web-related throughput at the infrastructure and network levels. Further: Internet-dependent enterprises have a variety of ways to optimize their Web-based customer interactions. Many companies knowingly or not use hybrid approaches to this optimization, which may involve private or public clouds and multiple content delivery networks. But they rarely have insight as to whether their infrastructure and delivery systems are yielding the best user experience. Large-scale and high-end network assurance offerings need to embrace real-time, vendor- neutral approaches to Internet traffic management and monitoring, in combination with application performance management. Vendors that offer easy-to-implement solutions that quickly deliver value in analyzing and improving the user experience via infrastructure and Internet optimization are likely to be marketplace winners. IN THIS VENDOR PROFILE This IDC Vendor Profile analyzes Dyn, which competes in the cloud network management software segment of the cloud-based system infrastructure software–as-a-service (SISaaS) market. It reviews key potential success factors for Dyn, including its market potential, technology/solution, go-to-market and product strategies, value proposition, and differentiators, as well as its challenges and competition. The document also provides essential guidance for vendors in this market and technology adopters. SITUATION OVERVIEW Company Overview Dyn is a cloud-based Internet performance optimization company that helps its clients monitor and optimize their online infrastructures. Its products include Internet performance data and analysis, Internet traffic steering and optimization, managed domain name system (DNS) services, and ancillary services such as domain registration, email delivery, and IP reputation management.

Articles in this issue

view archives of Analyst & Research Reports - Dyn's Internet Performance Portfolio Offers Improved Visibility, Traffic Management, and User Experience